Today I began planning ways
Solent Reds could promote ourselves and started creating a database of Course
Leader contact information. In doing this I planned to create a standardised
email to send out to course leaders and senior lectures, asking them to
circulate the information on where and when the Solent Reds team would be
trading. In doing this the team will be able to get a brand message across to a
wider audience, creating a buzz around Solent Reds and potentially driving footfall
to the store.
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Next week the group plan to
schedule more social media posts to begin heavily promoting the Solent Reds
brand, as well as get together and have final meetings about the group
structure and how we will work as a team during the Big Sell Off.
Moreover, a flyer has also
been produced for the group which will be given out to all passes by and will
detail the whereabouts and times of trade for the group, this increasing
customer awareness on how to get Solent Reds products, also driving footfall to
the stall. This has been based heavily around Solent Reds branding and focuses
on the opportunity for customers to receive ‘giveaways’, highlighting the
incentives to buy.
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