Today the marketing team sat down together to schedule some social media posts using Hootsuite, which will allow us to plan and analyse the traffic of social media posts. In doing this we will be able to test which times are optimum for our target market to read and interact with social media posts, therefore making the most of our social media channels.
We decided to stick to one post a day on both Twitter and Facebook for this week, to ease the customers into our brand and allow them to understand what we are offering. The posts mainly consist of revealing the prizes for the prize draw and promoting the businesses we have teamed up with. The aim of this is to gain brand trust with customers and we associate Solent Reds with existing and established brands within the local area.
On all Tweets and Facebook posts, we included the #SolentReds hash tag, ensuring the campaign remains consistent and relative to the brand.